Precision Lighting Replication
SGK (recently acquired by Propelis) is a leading commercial photography studio specializing in high-end product photography for major retail brands. They capture on-figure and off-figure shots of apparel, footwear, and accessories for clients' e-commerce and marketing needs.
When SGK's clients requested complementary videos to accompany their product photography, they faced a critical challenge: maintaining visual consistency. The videos needed to match the exact lighting, mood, and aesthetic of the existing photographs to ensure seamless brand continuity across digital platforms.
Traditional video production methods using different lighting techniques would create visual inconsistencies that could compromise brand standards for high-profile clients.
The Challenge:
Our Solution: Precision Lighting Replication
1. Reverse Engineering Photography System
Photo Analysis
We meticulously study SGK's existing product photographs
Light Translation
Convert strobe lighting setups to continuous
lighting systems
Precision Matching
Achieve exact color temperature, intensity, and
shadow patterns
2. Comprehensive Documentation System
Our proprietary process creates a complete blueprint
for every setup:
Technical Specifications Recorded
Exact light positioning (measured distances from
walls and subject)Light model and manufacturer details
Intensity levels and color temperature settings
Light stand types and heights
All light modifiers used (softboxes, reflectors, diffusers)
Complete camera specifications (body, lens, all settings)
3. Deliverable: Repeatable Setup Diagrams
Visual Documentation
Professional lighting diagrams showing the exact setup
Global Reproducibility
Setups can be re-created anywhere in the world with
100% accuracy
Quality Assurance
Ensures consistent results across multiple shoots
and locations
Results & Impact
Brand Consistency Achieved
Videos seamlessly match existing photography, maintaining brand visual standards across all digital touchpoints.
Scalability & Efficiency
Documented lighting setups enable:
Consistent reproduction for future shoots
Time savings on subsequent projects
Quality control across different locations and teams
Clients Success
Precision Under Pressure, Ease Above All
This specialized service has supported major brand campaigns for Nike, Foot Locker, Champs Sports, Cozi, and Converse.
Why it Matters
In today's competitive retail landscape, visual consistency across all marketing materials is crucial for brand recognition and consumer trust. Our precision lighting replication ensures that product videos maintain the same professional quality and aesthetic as high-end photography, providing brands with cohesive visual storytelling.