FROM THE LAB
Experiments in Craft, Precision and Creative Problem-Solving.
Case Studies
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Strategic Production Excellence
We partnered with the PGA Tour to produce fast-paced, multi-location content for the 2026 Presidents Cup, capturing cinematic interviews, challenges, and behind-the-scenes moments across Medinah Country Club, Soldier Field and Barstool Sports. Through sharp pre-production, advanced technical setups, and agile on-site execution, we delivered broadcast-quality edits within 24 hours.
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Precision Lighting Replication
We partnered with SGK (now Propelis) to create product videos that perfectly matched their high-end photography, down to the exact lighting, color and shadow detail. By reverse-engineering each photo’s lighting setup and documenting every technical variable with precision, we built repeatable video lighting systems that deliver flawless visual consistency across shoots and locations.
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Directing Comedy in Unpredictable Environments
We helped Uphold launch easyBitcoin.app by transforming unpredictable, unscripted street interviews into polished, high-energy comedic videos. Through agile on-set directing and meticulous comedic editing, we made Bitcoin feel fun and accessible, proving that great social-media comedy is crafted, not accidental and can drive real engagement through product launches.