FROM THE LAB

Experiments in Craft, Precision and Creative Problem-Solving.

Case Studies

  • Strategic Production Excellence

    We partnered with the PGA Tour to produce fast-paced, multi-location content for the 2026 Presidents Cup, capturing cinematic interviews, challenges, and behind-the-scenes moments across Medinah Country Club, Soldier Field and Barstool Sports. Through sharp pre-production, advanced technical setups, and agile on-site execution, we delivered broadcast-quality edits within 24 hours.

  • Precision Lighting Replication

    We partnered with SGK (now Propelis) to create product videos that perfectly matched their high-end photography, down to the exact lighting, color and shadow detail. By reverse-engineering each photo’s lighting setup and documenting every technical variable with precision, we built repeatable video lighting systems that deliver flawless visual consistency across shoots and locations.

  • Directing Comedy in Unpredictable Environments

    We helped Uphold launch easyBitcoin.app by transforming unpredictable, unscripted street interviews into polished, high-energy comedic videos. Through agile on-set directing and meticulous comedic editing, we made Bitcoin feel fun and accessible, proving that great social-media comedy is crafted, not accidental and can drive real engagement through product launches.