FROM THE LAB

Experiments in Craft, Precision and Creative Problem-Solving.

Case Studies

  • Production Engineered for Performance

    Partnering with the PGA Tour for the 2026 Presidents Cup involved producing fast-paced, multi-location content that captured cinematic interviews, challenges, and behind-the-scenes moments across Medinah Country Club, Soldier Field, and Barstool Sports. With sharp pre-production, advanced technical setups, and agile on-site execution, the team delivered broadcast-quality edits within 24 hours.

  • Precision Lighting Replication

    Creating product videos for SGK (now Propelis) required matching their high-end photography with exact lighting, color, and shadow detail. By reverse-engineering each photo’s lighting setup and meticulously documenting every technical variable, the team developed repeatable video lighting systems that ensure flawless visual consistency across shoots and locations.

  • A Decade of On-Demand Production Excellence

    Nearly a decade of partnership has shown the power of an agile, rapid-response production system built for a global brand’s pace. With cross-trained crews skilled in lighting, audio, camera work, teleprompters, and on-the-spot problem solving, McDonald’s receives cinematic-quality internal and executive communications on demand. The relationship is rooted in trust, creative collaboration, and consistent excellence, resulting in premium content that strengthens communication, culture, and training across its worldwide system.

  • Directing Comedy in Unpredictable Environments

    Helping Uphold launch easyBitcoin.app meant turning unpredictable, unscripted street interviews into polished, high-energy comedic videos. Through agile on-set directing and sharp comedic editing, the content made Bitcoin feel fun and accessible, proving that effective social-media comedy is crafted with intention and can power real engagement during product launches.